75+ checkpoints to find wasted spend, fix your tracking, and scale what works. Based on 100+ SaaS account audits.
75+ checkpoints to find wasted spend, fix your tracking, and scale what works.
We've audited 100+ SaaS Google Ads accounts. On average, companies waste 30–50% of their ad budget on poor structure, bad tracking, and wrong targeting.
This checklist covers the exact 75+ points we review in every audit. Use it to identify what's costing you money and what to fix first.
What's inside
Every section covers a different part of your Google Ads account.
How your campaigns, ad groups, and keywords are organized.
The foundation of everything. If this is wrong, nothing else matters.
What you're bidding on and how.
How you're spending and optimizing bids.
What your prospects actually see.
Who sees your ads and when.
Where clicks become pipeline.
How you measure success.
Preview
Most accounts fail 60–70% of these checks on the first audit.
Free resource
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