Stop wasting ad spend. Start building pipeline.
We manage paid ads for SaaS companies. We only optimize for what matters: demos booked, pipeline created, and deals closed. Not clicks. Not impressions. Revenue.
Trusted by SaaS teams from seed to Series C
The reality
€9 out of every €20 in SaaS ad spend is wasted.
We audit 10+ SaaS ad accounts every month. These are the 3 problems we find in almost every single one.
You're optimizing for the wrong conversions
Most SaaS companies optimize for form fills and free trials. But 80% of those leads never become pipeline. You're training the algorithm to find the wrong people.
Your ads and your CRM don't talk to each other
Without offline conversion data flowing back to your ad platforms, Smart Bidding is flying blind. You can't optimize for revenue if the algorithm doesn't know what revenue looks like.
You're spending on auto-campaigns with zero control
Performance Max and broad match are eating 40–60% of most SaaS budgets in 2026. Without proper audience signals and structure, it's just an expensive black box.
Why LeaderAds
We connect your ads to your revenue. Literally.
Most agencies optimize for clicks. We optimize for pipeline. Your CRM data feeds the algorithm, and every euro is tracked to closed-won.
Results across our clients
What we do
Two ways to work with us
Whether you need full campaign management or a one-time deep dive, we've got you covered.
Ongoing
Paid Ads Management
Full-service campaign management across Google Ads, Bing, and paid social. Optimized for pipeline and revenue, not vanity metrics.
- Complete account audit & restructure
- Search, PMax, YouTube & Display campaigns
- CRM integration & offline conversion setup
- Weekly optimization & bid management
- Landing page recommendations
- Monthly strategy call + live Looker Studio dashboard
- Dedicated Slack channel, reply within 4 hours
We'll review your account before making any recommendation
One-time
Ads Audit & Strategy
A forensic analysis of your ad accounts with a clear, prioritized roadmap to cut waste and scale what works. Delivered in 7 business days.
- Full account audit (75+ checkpoints)
- Wasted spend report with exact € amounts
- Search term & keyword quality analysis
- Competitor positioning & gap analysis
- Performance Max audit: asset groups, signals, placements
- 90-day action plan ranked by impact
- 60-min video walkthrough of findings
Not sure which is right for you? Book a free 20-min call. We'll be honest about whether we can help.
What clients say
Real results from SaaS teams like yours
“We'd burned through two agencies before finding LeaderAds. The difference? They connected our CRM data to Google Ads from day one. Finally, we're optimizing for revenue, not clicks.”
FAQ
Frequently asked questions
Everything you need to know before working with us.
Let's talk
Your competitors are already optimizing for pipeline. Are you?
Book a free 20-minute audit call. We'll screen-share your ad account and show you exactly where you're leaving money on the table.
Get your free ads audit →Free · 20 min · No commitment · Honest