About
Not e-commerce. Not local businesses. Not lead gen for dentists. Only B2B SaaS. Specialization beats generalism every time.
I'm Jeremy, founder of LeaderAds. I've spent the last 8 years deep inside Google Ads accounts: first as a freelancer, then as Head of Growth at a Series A SaaS, then building my own agency.
I started LeaderAds because I kept seeing the same thing: SaaS companies handing their Google Ads to generalist agencies who applied e-commerce playbooks to a fundamentally different business model.
The result? Budget wasted on top-of-funnel keywords, no offline conversion tracking, no visibility into what actually drives pipeline. An agency optimizing for a €12 lead while ignoring the €40K ARR deal behind it.
LeaderAds is built differently. We think in ARR, CAC payback periods, and qualified pipeline. That's what SaaS growth actually looks like.
2018
First Google Ads campaign managed for a B2B SaaS. Blew €8K on broad match keywords. Learned fast.
2020
Head of Growth at a Series A SaaS. Built and scaled Google Ads to €40K/month in profitable spend.
2022
Started freelancing exclusively in SaaS PPC. Identified a gap in the market for agencies who truly understand the SaaS model.
2024
Founded LeaderAds. Focused on B2B SaaS companies in Europe scaling their Google Ads profitably.
2026
Managing over €2M in annual SaaS ad spend across 12+ companies. Based in Paris, working across Europe.
Four principles that guide every campaign, every decision, every conversation.
We don't report on impressions or clicks. We report on pipeline, SQLs, and closed revenue. If it doesn't move the number that matters, we don't celebrate it.
We understand MRR, ARR, CAC, LTV, and sales cycles. We build campaigns around your ICP and buying journey, not generic e-commerce playbooks.
You always know what's happening in your account, why, and what the next move is. No black boxes. No locked-in dashboards. Your data is yours.
We work with a limited number of SaaS companies at a time. That's intentional. Depth beats breadth every time.
All client work is done remotely. Calls happen in CET timezone. We work async-first: detailed written updates, Loom walkthroughs, Slack threads.
We work with SaaS companies in France, Spain, Germany, Netherlands, UK, and beyond. We operate primarily in English, French, and Spanish.
Why LeaderAds
We don't do e-commerce, local businesses, or lead gen. SaaS is all we know, B2B and B2C. Every playbook is built for subscription businesses.
Your dashboard shows pipeline created, cost per SQL, and revenue attributed. We killed the vanity metrics report a long time ago.
Most clients see measurable improvement within 30 days. We don't need 3 months of 'testing' to figure out your account.
No handoff after the sales call. The person who builds your strategy optimizes your campaigns. Always.
Your accounts, your data, your creatives, your tracking setup. If you leave, you take it all. No lock-in.
If we don't think paid ads is right for you right now, we'll tell you. We'd rather lose a deal than waste your money.
Let's look at your account together. 30 minutes, no commitment.
Book a free call →